The Gist brings together strategy, policy knowledge, research skills and communications expertise to extend the public impact and value of work in the arts, screen industry, media, research and culture.
Clients have included Screen Australia, SBS, the Australian Film Television and Radio School (AFTRS), The Australia Council for the Arts and the Institute for Culture and Society at Western Sydney University.
The Gist connects projects, programs and communications to greater impact and value for end users, be they industry partners, target communities or audiences.
Starting with vision and intention, we align principles, objectives and outcomes, working collaboratively to bring partners and stakeholders on board for results of shared benefit.
With a strong background in major research projects, public communication, impact measurement and policy and program development, The Gist is well positioned to ensure that good ideas have the best possible chance of success.
She looks for opportunities to extend the impact of the cultural and creative industries with new partners in new ways.
Most recently, Georgie was Executive Director of Development and Partnerships at Creative Australia. She oversaw Creative Australia's sector engagement, research and professional development, digital culture strategies, philanthropy programs and major partnerships. She was a key part of the leadership team that oversaw transformative change in the development and implementation of the National Cultural Policy.
Prior to joining the Australia Council, Georgie was the Acting CEO of AFTRS (the Australian Film, Television and Radio School) where she led strategy and performance measurement and facilitated new thinking about Australian storytelling, industry practices, innovation and the Creative Economy push. She also headed up Strategy and Communications at Screen Australia, where she managed a team of experts in research, policy and communications to oversee the external-facing policy, advocacy and development for the screen sector. Prior to that, Georgie was Manager of Policy and Research at Australia’s multicultural public broadcaster SBS, where she spent almost a decade deepening her understanding of public media, audience connection and the transformative opportunities - and complexities - of genuine engagement with equity and diversity.
With an applied research Doctorate of Cultural Research, a Master of Arts in Communications, an MBA underway and strong practical knowledge of the screen, arts and media industries, Georgie translates between ideas, research and practice.
Georgie has served on several Boards, including Diversity Arts Australia and the Advisory Boards of Queensland University of Technology’s Digital Media Research Centre and Westen Sydney University’s Institute for Culture and Society.
